Are you looking for customized insurance coverage in Lakeland, Florida? For affordable car insurance and more, turn to your local Direct Auto & Life Insurance location.

At Direct in Lakeland, we take pride in offering exceptional customer service from our qualified representatives. We understand how to assist you in purchasing the coverage you need. Whether your primary concern is Florida auto insurance, working through the details of an SR22, or buying motorcycle insurance,* we are happy to help you. We also offer roadside assistance and term life insurance,** plus options like an emergency protection plan that will help you cover unexpected expenses related to a car accident. Lakeland drivers could even be eligible for discounts like**** multi-car, senior citizen, and good student discounts. At Direct, we're all about catering to your needs. Work with your representative to put together the coverage you are looking for at a great price, customize a unique payment plan that works for you,***** and work through your questions about getting insurance as a Direct customer.

When you choose Direct, you will get affordable insurance along with high-quality customer service. Ask your Lakeland agent today about the ways you can get affordable insurance with great service. At Direct, you can be sure that we'll provide great service. To start your journey to a great Florida insurance policy, call or stop by your Lakeland agent's location or call us at 1-877-GO-DIRECT.